Dairy Council

Raising Arizona Kids

real families | real stories | real life

Tuesday, June 18, 2013

Focusing on the sweet spot

There is a place along the paved Dreamy Draw Bike Path in Phoenix that always raises my anxiety level. I see it approaching as I pick up speed coasting down a long hill.

Two metal poles are placed in the middle of the concrete, spaced to divide the width by thirds. As I race toward the poles I can’t help thinking what could happen if I were to miscalculate my approach. My bike has wide, old-fashioned handlebars. If I nicked one of the poles I could flip my bike, throwing me into a realm of injuries I don’t even want to contemplate.

I have a decision to make. The safer choice would be to go right or left—if I panic at the last minute I’ll be able to veer off the trail and onto the gravel easement.

Stubbornly, I always choose the center. I know that this space, which seems so narrow from a distance, is plenty wide enough to accommodate my bike. All I have to do is resist my fear and focus my eyes on the sweet spot in the middle. I’ve done it dozens of times, always with a sigh of relief once I safely swoosh through.

Slowing down would never occur to me.

I rode this trail on Sunday and, as I passed safely through the poles, I was overcome by a sense of relief that was far out of proportion to this minor challenge.

My relief was borne of closure: that sense of accomplishment you get when you finally hit the pinnacle and start coasting down.

On Sunday—Mother’s Day—we flipped the switch on a new website for RAISING ARIZONA KIDS.

The new platform is state-of-the-art search-engine-optimized and user friendly. With the help of a design team at Scottsdale-based SpinSix, we have simplified the design, enhanced the navigation and incorporated new features to encourage reader engagement.

We’re delighted with the fresh new look and feel of our site. We encourage you to help us “test drive” it and share your feedback and suggestions. We are still on a learning curve and there are a few kinks to work out. We appreciate your patience as we slog through them, and as we reformat thousands of articles that have been migrated over from the old site.

This has been a journey of risk and reward, doubt and determination, excitement, expense and exhaustion. The process has challenged us to rethink who we are, how we work and how we want to position our company for the years to come. It hasn’t always been easy. But with each obstacle that loomed, we kept our focus on the “sweet spot” in the path—trusting that we would eventually swoosh past. The sigh of relief is huge.

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Behind the Zine

About Behind the Zine

"Behind the 'Zine" is a look behind the scenes at the people, stories and personal journeys Editor & Publisher Karen Davis Barr has experienced in 24 years of magazine publishing. She also blogs at karenbarr.me.

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