How many germs are on a handrail? Why does cutting onions make you cry?
The Arizona Science Center‘s new branding campaign encourages Arizonans to “never stop wondering” why things are the way they are.
Created pro bono by the Phoenix office of national advertising agency Cramer-Krasselt, “Never Stop Wondering” is intended to spark curiosity and ignite an interest in science. The campaign was designed to make people of all ages question and better understand everyday life and common objects.
“’Never Stop Wondering’ challenges Arizonans to be curious, ask questions and seek out answers about the workings of the world around them,” said Chevy Humphrey, president and CEO of Arizona Science Center, in a press release.
The questions appear in unanticipated areas like rooftops, sidewalks and even bathroom stalls.
Display boards and various advertisements have been scattered throughout the Valley since Aug. 6. Shopping centers, grocery carts and the headquarters of many major companies are showing their support for the campaign. Most have volunteered display space. Quick Response (QR) codes included on the ads direct people to the Arizona Science Center’s website from any smartphone. From there, they will be able to locate video clips and the desired answers. (Why does asparagus make your pee smell? Find out.)
“We are immensely grateful for the many generous corporate sponsors that will help share this inspirational message,” said Humphrey.
Want to learn more? Click on any of the photos below to find out the answers to the questions posed.