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Exciting possibilities

I was appalled one morning to read a question posted on a national mom-to-mom network site. The writer was describing a serious allergic reaction (including shortness of breath) and instead of calling her doctor (or 911?) she went online to ask other mothers what they thought it was and what they thought she should do.

There is tremendous value to the support and networking moms do online. But it is important to choose your resources wisely—especially in the realm of your family’s health.

Our staff is very proud to announce that has partnered with the Arizona Chapter of the American Academy of Pediatrics and its 900 physicians and allied health professionals statewide. The partnership was formalized on March 29, National Doctors Day, and offers exciting possibilities for the delivery of medical information to Arizona families.

Getting accurate, evidence-based information into the hands of parents is a growing concern and priority among AzAAP physicians.

From our standpoint, the relationship recognizes what we’ve always worked to do: deliver accurate, up-to-date, thoroughly researched medical information to parents across Arizona. Much credit for our strong reputation in that arena goes to our primary health writer, Vicki Balint, who also produces health-related videos for our YouTube channel. Vicki already has tapped the AzAAP membership for expert comment on a variety of important topics, from breastfeeding support to the dangers of synthetic marijuana use by teens. The partnership will make that process easier—fast-tracking our efforts to get in touch with physicians so we can provide timely, local comment on health issues in the news.

“By working together, we can support the magazine’s efforts to continue providing quality information on an even broader basis, connecting them with specialists and committed physicians who can provide accurate and timely information, whether it’s for their electronic messages or for their monthly publication,” said Scottsdale pediatrician and AzAAP board chairman Arturo Gonzalez, M.D., in announcing the partnership. “We are thrilled to be a medical resource to a well-respected publication in our state that is focused on the health and well-being of our children. It helps us get our information out beyond the walls of the doctor’s office.”

In the short term, look for increased local health coverage in print and at raisingarizonakids.com. The AzAAP will share links to relevant articles on its newly redesigned website (azaap.org). We look forward to exploring the many other ways this alliance will unfold and grow.

Behind the Zinehttp://www.raisingarizonakids.com
"Behind the 'Zine" is a look behind the scenes at the people, stories and personal journeys RAK Publisher Karen Davis Barr has experienced in 26 years of magazine publishing.

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