NCAA Final Four Fan Fest on its way to Phoenix Convention Center

    NCAA Final Four Fan Fest (Fri Mar 31— Mon Apr 3) at the Phoenix Convention Center. Photo courtesy of abkp communications.
    NCAA Final Four Fan Fest (Fri Mar 31— Mon Apr 3) at the Phoenix Convention Center. Photo courtesy of ABKP Communications.

    March Madness culminates with a weekend that’s much more than just than three great basketball games. Fans and families can shoot hoops and test their skills at the NCAA Final Four Fan Fest, listen to three days of free concerts at the March Madness Music Festival, watch the final four teams practice at Reese’s Final Four Friday or dribble a basketball in the streets of Phoenix.

    The championship game is Monday, April 3. Learn more at

    • NCAA Final Four Fan Fest. The festival — running Friday, March 31, through Monday, April 3 — features youth clinics, giveaways, autograph signings and more. Noon to 8 p.m. Friday; 10 a.m. to 8 p.m. Saturday; 11 a.m. to 8 p.m. Sunday; noon to 6 p.m. Monday. Phoenix Convention Center, 100 N. Third St. $8-$10 (save 50 percent on adult tickets by using promo code RAKKIDS); free for ages 12 and younger with a ticketed adult; student discounts available.
    • March Madness Music Festival. The free nightly concerts are performed Friday, March 31, through Sunday, April 2. 4-10 p.m. Friday; 2-10:30 p.m. Saturday; 3-10 p.m. Sunday in Margaret T. Hance Park, 1134 N. Central Ave., Phoenix.
    • Reese’s Final Four Friday. Watch the Final Four teams practice from 11 a.m. to 3 p.m., then see the College All-Star Game at 3:30 p.m. Friday, March 31. Free. University of Phoenix Stadium, 1 Cardinals Drive, Glendale.
    • Final Four Dribble. Thousands of children will get an official NCAA basketball to dribble along a route to the Fan Fest entrance at the Phoenix Convention Center. It’s free, but preregistration is required. 11 a.m. Sunday, April 2. Heritage Square, 113 N. Sixth St.