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Beyond Van Gogh: The Immersive Experience is coming to Old Town in Scottsdale for the very first time, opening October 10, 2025.

This marks the first time Beyond Van Gogh: The Immersive Experience, a globally acclaimed exhibition seen by over seven million people, comes to Scottsdale under the direction of its original producer, Paquin Entertainment Group. Although Scottsdale audiences may recall a prior Van Gogh-themed immersive event, this engagement is a different production, defined by Paquin’s distinct artistic approach, original soundscape, and powerful storytelling. Beyond Van Gogh offers a fresh and emotionally rich way to experience Vincent Van Gogh’s art like never before.

“Through cutting-edge technology, this immersive experience is redefining what art means to people,” says Justin Paquin, Paquin Entertainment Group’s President of Exhibitions and Theatrical. “It allows audiences to form deeper emotional connections with Van Gogh’s most iconic pieces in ways that were once unimaginable.”

Sign up now to get Priority Access to tickets at BeyondVanGogh.com with an exclusive 20% discount. The 24-hour presale begins at 10 a.m. on Tuesday, September 9th via the global live entertainment platform Fever, with tickets available to the public on September 10th.

Guests begin in the Education Room, exploring the story behind Van Gogh’s life and legacy. Then, in the Immersive Room, they encounter over 400 of his most celebrated works — including The Starry Night, Sunflowers, Café Terrace at Night, and his stirring self-portraits brought to life through larger-than-life HD projections. As part of the experience, visitors can also enjoy a free virtual reality (VR) component, offering a new and intimate way to explore Van Gogh’s world.

“When you stand inside this immersive experience, you truly feel like you are part of Van Gogh’s world,” says Fanny Curtat, Art Historian for Beyond Van Gogh. “It offers a fresh and original perspective, allowing us to connect with his masterpieces in new, emotional, and dynamic ways.”