Rodrigo Mendoza holds a Bachelor of Science in University Studies from Brigham Young University and a Master’s in Applied Behavior Analysis from ASU. Currently, he is completing the PHD ABA program at The Chicago School of Professional Psychology. He is a Licensed and Board Certified Behavior Analysts (BCBA) who sees behaviorism as a movement to change the world’s verbal community. Through his work, he encourages other analysts to maintain behaviorism’s purity as a natural science. He is the Program Director of the ABA Department at T.E.A.M. 4 Kids Pediatric Therapy. Rodrigo’s applied research interests include video modeling, identifying variables controlling orienting as an operant behavioral class, eye-face gaze, motivating operations, and complex verbal repertoires.